Behavioral Insight That Works
Reduce conflict, improve collaboration, and make better decisions with tools built on 20+ years of research.
Digital DNA Scan
Instant behavioral insights from minimal input
Our groundbreaking Digital Scan uses AI trained on 3M+ profiles to predict someone's behavioral DNA from just a name, role, or brief context. See how someone thinks—no awkward convos.
What you get:
Work Talents
Discover your natural work style and strengths
Uncover how you naturally think, decide, and communicate in professional settings. GoDNA will reveal one of 10 unique work styles, helping you find the right role, build better teams, and lead with clarity.
What you get:
Financial Behavior
Know how you make decisions with money
Money decisions are driven by behavior, not just logic. GoDNA maps your financial DNA – risk tolerance, spending patterns, saving habits, and decision biases – so you can make smarter choices that fit your natural style. Not about wealth or status—just clarity and self-awareness.
What you get:
Style Match
See how two people communicate
Compare any two behavioral profiles to see where you align and where you'll need to adjust. Great for collaboration, onboarding, and group dynamics. Not a romantic matcher—just behavioral clarity for any relationship.
What you get:
Market Mood
Real-time emotional signal for financial professionals
Understand client reactions before they act. Market Mood helps financial professionals anticipate behavioral responses to market volatility and align communication to client risk profiles. Not for retail investors or day traders—built for advisors who need proactive behavioral coaching.
What you get:
Gene™ AI Coach
Your personalized behavioral communication assistant
Gene is your AI coach powered by your GoDNA profile. Ask Gene for communication scripts, email drafts, or conversation strategies tailored to you and the person you're engaging with. It's like having a behavioral expert on call 24/7.